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Loss Minimization

Little Victories

By Blog

One of the human impulses that’s most destructive to long-term investment success is the desire to maximize returns regardless of the risk in doing so. Whether this manifests in buying the popular stock of the day hoping for similar results in the future or buying a seemingly more diversified stock market index after a historically stellar run, the allure of good returns can distract us from what matters most – avoiding large losses. Although investing in “the market” via an index fund may not feel like it, at the wrong point in time it can be akin to swinging for…

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